Flash CS4 Professional Building Search Engine Friendly Sites

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Lynda.com - Flash CS4 Professional: Building Search Engine Friendly Sites
English | H264 11kbps | 880x660 15fps | MP3 71kbps | 486 MB
Genre: VideoTraining


Description : A Flash-heavy web site can really get viewers' attention, but if the right people can't find the site, it won't make any difference. In Flash CS4 Professional: Building Search Engine Friendly Sites, Todd Perkins dispels the belief that Flash content hampers SEO. He shows how to use HTML, javascript, and PHP to optimize applications and incorporate text that is easy for search engines to find and accurately represents a site's Flash content. Exercise files accompany the course.
Introduction
Welcome 1:40 24.7 MB
Using the exercise files 0:48 0.7 MB
Overview 1:58 9.0 MB
Prerequisites 1:44 1.1 MB
1. Introduction to SEO
Understanding search engines 1:07 2.9 MB
Understanding search engine optimization 2:09 1.4 MB
Distinguishing between black hat and white hat SEO 1:34 2.6 MB
Knowing Flash's place in SEO 1:16 0.8 MB
Understanding SEO resources 1:53 2.1 MB
2. Using HTML to Optimize a Site
Understanding HTML's place in SEO 0:33 4.4 MB
Adding page titles 3:29 3.8 MB
Adding descriptions 2:41 2.9 MB
Working with headings 3:54 3.9 MB
Understanding links 3:44 3.2 MB
Emphasizing words 2:46 2.6 MB
3. Helping Flash SEO with SWFObject
Understanding SWFObject 2:42 17.0 MB
Downloading SWFObject 1:54 2.4 MB
Using SWFObject 3:44 4.0 MB
Adding alternate content 2:36 3.5 MB
4. Helping Flash with XML and PHP
Understanding the effectiveness of dynamic data 2:23 12.2 MB
Setting up a testing server (Mac) 3:39 6.0 MB
Setting up a testing server (Windows) 3:26 6.7 MB
Using XML in Flash 3:00 4.8 MB
Using PHP to output XML as HTML 5:18 6.3 MB
5. Using SWFAddress with Flash
Understanding SWFAddress 2:06 2.3 MB
Downloading SWFAddress 0:46 1.8 MB
Using SWFAddress in Flash 7:27 12.3 MB
Using SWFAddress in HTML 3:42 4.9 MB
6. Working with Progressive Enhancement
Understanding progressive enhancement 2:54 21.4 MB
Using XML and PHP to create an HTML version of your site 1:59 7.5 MB
Using javascript to add functionality 2:04 3.7 MB
7. Getting Results
Knowing what results to expect 2:09 5.2 MB
Knowing when to expect results 1:33 1.9 MB
Conclusion
Goodbye 0:44 2.6 MB

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