Marketing 2014 Pride Ferrell 17th Edition

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Marketing 2014 Pride Ferrell 17th Edition

Perfect for students of all backgrounds and interest levels, Pride and Ferrell's MARKETING 2014 combines a thorough overview of essential marketing principles with a visually engaging, reader-friendly presentation. This popular, proven text and a full range of supplemental learning resources (including eLectures, videos, and an interactive marketing plan) provide students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. MARKETING 2014 includes the most current coverage of marketing strategies and concepts with extensive real-world examples including material on social networking and digital marketing. This edition has a new chapter on digital media and social networking that incorporates the latest research and trends in the ever-changing environment of e-marketing. You will find important topics drawn from the rapidly changing world of modern business including social and environmental responsibility, sustainability, globalization, entrepreneurship, and marketing through transitional times.

Format: pdf
Language: English
Size: 157.63 MiB
Hoster: Uploaded

http://uploaded.net/file/2m1iavxb/Marketing%202014%20Pride%20Ferrell%2017th%20Edition%20PDF.rar