Persuasion in Advertising

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Persuasion in Advertising by John O'Shaugnessy, Nicholas O'Shaughnessy
2003 | ISBN: 0415322243 | 232 pages | PDF | 4 MB
Persuasion in Advertising seeks to explain how advertising works and sets out the strategies for advertisers to adopt for persuasion. Persuasion is often the core of the marketing task and effective advertizing is always persuasive advertising; however, not all advertising seeks to persuade.

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