Agile Marketing Foundations

[Cesc0405]

Agile Marketing Foundations
MP4 | Video: 720p | Duration: 1:13:36 | English | Subtitles: VTT | 475.6 MB

By adopting agile marketing principles, you can run projects that have a greater impact and improve over time. In this course, marketing expert Chris DallaVilla shares the relevant principles of agile marketing, and explains how to use this approach in your own organization. Chris goes over the core values of agile marketing, and shares different workflows that you can tailor to your organization. He also highlights how data plays an important role in validating your direction and strategy, as well as measuring results. Finally, he covers standard project management roles-and how they work in agile marketing-and shows how to create a backlog, plan sprints, and put together a marketing roadmap.

Topics include:
Who needs agile marketing?Triangulated vs. circular workflowsCore values of agile marketingData's role in marketingAnalytics for agile marketingReviewing best practices for data-driven marketingHow to effectively bring a team togetherUsing agile marketing tools
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