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#11
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Often a prospect spirals into a negative abyss. As a master persuader you need to understand what is happening to your prospect. By having an understanding of your prospects concerns, you will have a greater ability to resolve concerns and close more sales.
1. Faulty Cause: assumes that because one thing follows another, the second thing was definitively caused by the first. Example: Shawn broke his mother's mirror, and sure enough, he was in a car wreck the next week 2. Sweeping Generalization: assumes that what is true in most cases must be true in all cases. Example: We can't hire this candidate because he's an ex-felon, and studies show that most ex-felons experience relapses. 3. Hasty Generalization: assumes that a small piece of information is soundly representative of the whole situation. Example: I don't like Thai food at all. The food I tried at this one Thai restaurant just was terrible and I was sick for days. 4. Faulty Analogy: assumes that if two things are alike in some ways, they must be alike in all ways. Example: Britney Spears and Christina Aguilera dress the same and sing the same type of music, so they must have very similar personalities. 5. Faulty Sign: assumes that one event is a reliable predictor of another. Example: That guy is wearing a big Starter jacket, has a tattoo, [Only Registered users can see links . Click Here To Register...], and wears baggy pants. He's probably a gang member. 6. Tautology: defines an argument in a manner that makes it impossible to disprove. Example: You are a disagreeable person and, if you disagree with me, it will just prove even more how disagreeable you are. 7. Appeal to Authority: justifies an argument by citing a famous or popular person who also supports the argument. Example: Those shoes are great for Michael Jordan, so they'll be great for me. 8. Slippery Slope: assumes that a particular step invariably leads to similar steps, culminating with a negative outcome. Example: If I let one student hand in their paper late, then I'll have to let others hand theirs in late, too, and before you know it, everyone will be begging for an extension. 9. Red Herring: attempts to divert attention away from the real issue. Example: When accused by his wife of cheating at cards, Frank says, 'Nothing I do ever pleases you. I spent a whole week cleaning out the garage, and then all you did was complain about how I'd reorganized it.' 10. Appeal to Ignorance: uses a person's inability to disprove a claim as proof that the claim is right. Example: We know there are people living on other planets in other galaxies because no one can prove that there are not. |
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#12
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You have 10-20 seconds to make a favorable impression when meeting someone for the first time. The difference between making a great impression or a very bad one often depends on your ability to read and understand another persons body language. We can unintentionally undermine communications with our nonverbal messages.
The spoken word is generally considered the way to have face to face direct communication, but it can be masked. Actions are the expressions of the mind. Body language says more about you than the verbal message. The smallest gesture, like the way you stand or enter a room, can speak volumes about your confidence, self-worth and credibility. Knowing secrets about body language gives you inside knowledge that wins trust and respect from others. Our ability to use body language in a positive way to read other peoples minds can be a powerful tool in business or personal relationships. Imagine creating a great impression by being knowledgeable in this not-so-common yet valuable field of study. It is the unspoken tool to a successful life. Empathy is a skill well worth developing to its full potential. Effective communication depends on recognizing the subtle signals of feelings coming from the people around you. It takes practice to notice and understand but that gives you insight on how to proceed. Soon you will notice a positive difference in their attitudes and reactions toward you. You have given them sincere attention and that gift is appreciated. Eye contact is one of the most important aspects, especially with people you have just met. Good eye contact shows respect and interest in what they have to say. Equally important is mastering your posture. Good posture shows others that you are confident and self assured. The added benefit is that it makes you feel better as well. You have no doubt heard the comment: 'You were given two ears and one mouth for a reason!' If you listen twice as much as you talk, you come across as a good communicator who knows how to strike up a balanced conversation without being me, me, me or the wallflower. If you really want someone to like and trust you, you need to exhibit the same qualities as that person. And there is no better way to do this than by using body language. Mirroring is one way to do it. Match their facial expressions, gestures, posture, speech styles, actions, breathing patterns, values and beliefs. Put yourself in their shoes. By doing this you are matching their way of thinking. We choose our friends because we can relate to each other's interests and ideas. It is not a suggestion to turn yourself into a chameleon, however. It is simply finding where you do have interests in common. Be courteous and cautious with mirroring! It should not be confused with mimicry nor should there be even a hint that you are mocking them. Be especially careful in the area of values. Pretending or saying something you do not believe is guaranteed to backfire and put your personal integrity up for questioning. Be genuinely interested and curious with everything you can find out about the persons you have just met. Discover their attitude. Your main objective with mirroring should be to influence their subconscious. Even if the person is not aware that you are mirroring, [Only Registered users can see links . Click Here To Register...], his subconscious realizes it. The person will be at ease when you duplicate his manners indirectly. He will feel very comfortable if you are both on the same level. The ultimate goal of mirroring is to build rapport. It is the time when you and the people you are mirroring feel so close and in synch with each other that you feel like you have known each other for years. |
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