Retail Management: A strategic Approach (11th Edition). - Pearson [782.3 MiB]
The text that helps readers thrive in today's retailing industry.
An Overview of Strategic Retail Management; Situation Analysis; Targeting Customers and Gathering Information; Choosing a Store Location; Managing a Retail Business; Merchandise Management and Pricing; Communicating with the Customer; Putting it all Together
For readers that want to incorporate a pre-defined and well-integrated strategy into their retail experience. This text also offers plenty of career advice and information for those seeking to expand their opportunities.
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11-29-2012, 04:19 PM
Retail Management: A strategic Approach (11th Edition)
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