The Art of Choosing - Sheena Iyengar Unabridged

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The Art of Choosing - Sheena Iyengar Unabridged

The notion of choosing is so complex that there are now two popular books on the subject. Each was written by an author who is an expert in their field of study. Scientific writer Jonah Lehrer provides examples of how the brain and neurology affect the choices we make in How We Decide. Sheena Iyengar, a professor of business at Columbia University, explores the notion of choice in her recently published book, The Art of Choosing, focusing primarily on psychology; however, she also views choice from the perspectives of business, philosophy, public policy and medicine.

Dr. Iyengar draws upon her personal experience, a vast network of academic associates and other experts, including Lehrer, to achieve her goal of broadening the reader's perspective and understanding of the implications of the notion of choice. She encourages her reader to engage in self-exploration in order to make more informed decisions. In true professorial style, Dr. Iyengar supports her approach with accounts of past scientific experiments, both human and animal. The tone of her writing in the opening chapter is calm and patient. It is clear that she expects the reader to pay close attention.

Format: mp3
Language: English
Size: 578.78 MiB
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