Paco Underhill - What Women Want (Unabridged)

[emil2992]

Paco Underhill - What Women Want (Unabridged)

PACO UNDERHILL, the author of the hugely successful Why We Buy and The Call of the Mall, reports on the growing importance of women in everybodys marketplace what makes a package, product, space, or service "female friendly." Underhill offers a tour of the worlds marketplace with shrewd observations and practical applications to help everybody adapt to the new realities.

As large numbers of women become steadily wealthier, more powerful, and more independent, their choices and preferences are transforming our commercial environment in a variety of important ways, from the cars we drive to the food we eat; from how we buy and furnish our homes to how we gamble, play, and use the Internet in short, how we spend our time and money.

Format: mp3
Language: English
Size: 306.49 MiB
Hoster: Uploaded

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