Retail Management: A Strategic Approach 11th Edition
Without a pre-defined and well-integrated strategy, a retail firm may flounder as it?s attempting to cope with the changing environment that surrounds it. Berman/Evans? reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today?s changing and complex retail environment.
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Language: English
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