MKTG, 7th edition

[Cesc0405]

Charles W. Lamb, Joe F. Hair, Carl McDaniel, "MKTG, 7th edition"
2013 | ISBN: 1285091868 | English | 400 pages | PDF | 31 MB

Created through a "student-tested, faculty-approved" review process with direct input from students and faculty, MKTG7 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. MKTG7 employs up-to-date, relevant examples from a wide range of independent upstarts and larger companies students love. MKTG7 also offers a dynamic range of web-based review and testing products to facilitate today's on-the-go lifestyle. From chapter by chapter prep-cards and full PowerPoint decks to interactive video quizzing and relevant case-studies, MKTG7 makes reaching out to students a breeze.

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