Buyology Truth and Lies About Why We Buy (Audiobook, repost)

[Cesc0405]

Paco Underhill, Martin Lindstrom, Don Leslie (Narrator), "Buyology: Truth and Lies About Why We Buy"
ASIN: B001J1M5RA, ISBN: 0739376012 | 2008 | MP3@128 kbps | ~07:22:00 | 417 MB

Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths Buyology confronts:

* Sex doesn't sell - people in skimpy clothing and provocative poses don't persuade us to buy products.

* Despite government bans, subliminal advertising is ubiquitous - from bars to supermarkets to highway billboards.

* Color can be so iconic that the sight of the robin's egg blue of a certain famous jewelry brand significantly raises women's heart rates.

* Companies shamelessly borrow from religion and ritual - like the ritual, made up by a bored American bartender, of drinking a Corona with a lime - to seduce our interest.

* "Cool" brands, like iPods, trigger our mating instincts.

The fact is, so much of what we thought we knew about why we buy is wrong. Drawing on a three-year, 7 million dollar, cutting-edge brain scan study of over 2000 people from around the world, marketing guru Martin Lindstrom's revelations will captivate anyone who's been seduced -or turned off- by marketers relentless efforts to win our loyalty, our money and our minds.

Packed with entertaining stories about how we respond to such well-known products and companies as Marlboro, Calvin Klein, Ford, and American Idol, Buyology is a fascinating tour into the mind of today's consumer.
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